Wednesday, 30 April 2014

Twitter's ad revenue per view is falling

"More people are using Twitter more often, but the company isn’t generating as much advertising revenue each time people refresh their feeds.
Twitter’s first-quarter revenue of $250 million beat analyst expectations, but the stock fell to a new low in after-hours trading. That may be because Twitter’s user growth remains modest: About 255 million people now actively use the service, up from 241 million at the end of 2013.
But the most alarming figure is that Twitter generated $1.44 in advertising revenue for every 1,000 timeline views, down from $1.49 in the previous quarter. That’s the best measure of the company’s ability to make money from its existing base of users, and it’s going in the wrong direction."

Tuesday, 29 April 2014

Tesco sold 500,000 Hudl tablets in the UK in 7 months

"Retail giant Tesco has sold 500,000 of its own-brand Android tablet since its launch in September last year, and announced this week it plans to unveil a successor to the device later this year."
Source:  ZDNet, 17th April 2014

Average daily frequency of app usage March 2013 & March 2014



Source:  Data from Flurry, reported in their blog, 22nd April 2014
Based on analysis of 500,000 apps across 1.3bn devices
What it means is that the bulk of devices (56%) open apps fewer than 16 times per day, but there is a rising number (31%) of super users who open apps 16-60 times, and some (13%) who open more than 60 times.
I'd be an addict on my phone and a regular user on my tablet

Friday, 25 April 2014

Apple has nearly 800m iTunes accounts

"In the latest earnings call, CEO Tim Cook announced that Apple has nearly 800 million iTunes accounts.  In June of 2013, iTunes had about 575 million accounts.  That’s a growth rate of roughly 40 percent in one year on a very mature product. However, iTunes doesn’t let users merge old accounts with current ones. Cook didn’t say how many of these accounts are actually active.
Tim Cook did point out that most of these 800 million accounts have credit card information attached, which is both impressive and frightening."
Source:  Digital Music News, 24th April 2014
Earlier - Just 225m in June 2011 (assuming I'm comparing like with like)

The Age of Living Mobile


Thursday, 24 April 2014

Facebook has 1,008 million monthly active users on mobile


Source:  Facebook Q1 2014 results, reported by Business Insider, 23rd April 2014
Total MAUs - 1,276m, total on mobile only - 341m

Ten times more marketers are using Facebook Custom Audiences than a year ago

"Facebook said it had seen strong advertising revenue growth in the mobile gaming, e-commerce and consumer-packaged goods sectors, as well as from small and medium businesses, and in direct response advertising.
The site plans to invest in its ad products as a "high priority" and developing its targeting tools is one of three key areas.
Facebook claims that ten times more marketers are now using its ‘Custom Audiences’ targeting feature compared to the same period last year. It gives Ben & Jerry’s as an example, after the ice cream brand targeted premium buyers with Facebook tools and attributed an 8.1 per cent sales uplift to the campaign."

Writer Peter Jukes raised over £20,000 on Indiegogo to fund his Tweeting of the phone hacking trial

"After publishing my book I started to work as a freelance writer. I was covering the phone hacking pre-trials and hoping to do the same for the trial itself. But I quickly realized freelance work wasn’t going to cover my costs.
In the three days of the opening I tweeted as much as I could. I had planned to write articles too, but I realised I could provide more comprehensive coverage if I focused on live tweeting. I started to build a big following very quickly.
But, after three days I had to tell my Twitter followers that I couldn’t afford to keep reporting. It was then someone on Twitter suggested crowdfunding.
Initially I wasn’t keen on the idea, it felt a little like begging. But my Twitter followers encouraged me and I set up an indigogo page with a target of £4,000. I was astounded when people helped me to raise £6,362. I’ve since raised another £14,500 to help me keep tweeting until the end of the trial."
Source:  Twitter blog, 21st April 2014
See his Indiegogo page here

Apple sold 43.7m iPhones and 16.3m iPads in Q2 2014

"Today's earning report out of Cupertino suggests that the iPhone is still increasingly popular among consumers and that declining iPad sales make room for the next big thing from Apple.
Apple managed to sell 43.7 million iPhones and 16.3 million iPads in the second fiscal quarter, beating Wall Street estimates for iPhone sales of 37.7 million.
The iPhone 5S certainly helped prop up its year-over-year revenue boost. Apple CEO Tim Cook said during an earnings call that each of its three iPhones were better than their predecessors."

Mobile accounts for 59% of Facebook's advertising revenue

"Social networking giant Facebook has reported profits of $642m (£383m) during the first quarter of 2014, beating analyst expectations.
The firm said that a surge in mobile advertising helped push revenues 72% higher, to $2.5bn in the January-to-March period.
Mobile now makes up 59% of advertising revenue, from 30% a year ago.
[...]
"Facebook's business is strong and growing, and this quarter was a great start to 2014," said founder and chief executive Mark Zuckerberg in a statement.
"We've made some long term bets on the future while staying focused on executing and improving our core products and business. We're in great position to continue making progress towards our mission."
Shares of Facebook rose as much as 4.3% in after-hours trading.
The firm said it reached 1.28 billion users during the period, with more than a billion of those accessing the site through a mobile device, such as a smartphone or tablet.
The company has taken steps to further grow its mobile business - which barely used to generate any advertising revenue a few years ago - by expanding its product offerings.
This includes launching the Facebook Messenger service and news application Paper."
Source:  BBC News, 23rd April 2014

Amazon Prime members spend an average of $1,224 a year

"Prime members are great customers for Amazon. In 2012, they were about 4 percent of Amazon's 182 million active customer base. But they accounted for nearly 10 percent of purchases, because they spend more than twice as much as non-prime customers—$1,224 a year versus $505."
Source:  Business Insider, 11th March 2013

Wednesday, 23 April 2014

Xiaomi spent $577,000 for the mi.com domain name

"Popular Chinese smartphone manufacturer Xiaomi has ambitious plans to expand beyond Asia, and as part of its efforts to do so, it has simplified its website domain to Mi.com.
“The new domain is simpler and more accessible to an international audience,” the company said. It added that the newly launched domain also gives a more succinct meaning to the “Mi” brand, which stands for Mobile Internet.
Li Wanqiang, co-founder and VP of Xiaomi, revealed on Weibo that Xiaomi spent CNY3.6 million ($577,000) to purchase the Web domain."