Lots of great stats in here - enjoy!
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4 months ago
Wednesday, 29 May 2013
GungHo's mobile game Puzzle and Dragons generates $3.75 million a day
"GungHo Entertainment is a game publisher based in Japan, and the company has just released some really wild financial numbers. According to the latest numbers, GungHo made US$118 million this past April alone, most of it from one game: Puzzle and Dragons, currently available on iOS. Puzzle and Dragons is pulling in so much money (from audiences in both Japan and around the world) that GungHo says it's making $3.75 million a day. In Japan alone, Puzzle and Dragons is claiming 13 million players -- which is over 10 percent of the population there."
Source: Tuaw, 13th May 2013
Source: Tuaw, 13th May 2013
Dove Real Beauty Sketches is the most viewed online video ad ever
"Less than a month after launch, the Dove Real Beauty Sketches film became the number one viewed online video ad of all time. The film, which explores how women view their own beauty in contrast to what others see, has been viewed more than 114 million times to surpass all previously recorded video ads, according to the Viral Video Chart reported globally by Unruly*. In addition, Dove Real Beauty Sketches has garnered another 15 million views in China where it just launched. Not only has the film been viewed in record numbers around the world, it is also the most shared video ad in over a year and the third most shared of all time, although closing the gap. Dove Real Beauty Sketches was uploaded in 25 languages to 33 Dove YouTube Channels and has been viewed in over 110 countries."
Source: Unruly Media, 20th May 2013
Update - Visible Measures begs to differ...
I don't see that putting 'Kony' in the list or combining the views on all of the 'Will It Blend' videos is very helpful though...
Source: Unruly Media, 20th May 2013
Update - Visible Measures begs to differ...
I don't see that putting 'Kony' in the list or combining the views on all of the 'Will It Blend' videos is very helpful though...
American teens, social media & privacy
"Teens are sharing more information about themselves on social media sites than they have in the past, but they are also taking a variety of technical and non-technical steps to manage the privacy of that information. Despite taking these privacy-protective actions, teen social media users do not express a high level of concern about third-parties (such as businesses or advertisers) accessing their data; just 9% say they are “very” concerned.
Key findings include:
Teens are sharing more information about themselves on their social media profiles than they did when we last surveyed in 2006:
91% post a photo of themselves, up from 79% in 2006.
71% post their school name, up from 49%.
71% post the city or town where they live, up from 61%.
53% post their email address, up from 29%.
20% post their cell phone number, up from 2%."
Key findings include:
Teens are sharing more information about themselves on their social media profiles than they did when we last surveyed in 2006:
91% post a photo of themselves, up from 79% in 2006.
71% post their school name, up from 49%.
71% post the city or town where they live, up from 61%.
53% post their email address, up from 29%.
20% post their cell phone number, up from 2%."
Music services and paying subscribers
Click to enlarge
Source: Digital Music News, 26th May 2013
Note: "Sirius XM, Pandora, and Deezer are among the latest to update; Spotify may be readying another big milestone."
Online ad spend rose 11.5% across Europe in 2012
"The AdEx Benchmark research revealed that online was the best performer in the advertising market with an overall growth of 11.5% in 2012. Europe continues its strong growth curve in both early adopter and emerging markets. Diversity of online advertising was a strong contributor to ongoing European growth in spite of continuing macroeconomic volatility.
Kimon Zorbas, CEO of IAB Europe, said that the trajectory was positive. “With a 15.3% growth in 2011 and continuing strong growth of 11.5% in 2012, our sector is bucking the trend in Europe. Display advertising has continued its renaissance, driven both by the recognition of online display as a branding medium and the explosion of the big data economy. Big data relies on the rich metrics delivered through the online medium.”
Continued strong migration of ad spends online, which followed media usage patterns, underpinned the overall strong growth. Demand for online video advertising increasingly acted as a major draw for brand advertisers growing by 50.6% in 2012, to nearly €661.9M. This is the first time in Europe that online video has grabbed double-digit display market share, jumping to 12.9%.
Mobile advertising also continued its surge, growing 78.3% to nearly €392M in total value. Mobile advertising now accounts for 5% of all online display spends in Europe.The IAB Europe AdEx Benchmark study splits the online ad market into 3 top-level segments: Display, Classifieds and Directories and, Paid-for-Search. Growth in these online advertising formats has been underpinned by shifting uses of devices and changing consumption patterns.
In 2012, the Display Ad market experienced a like-for-like growth of 9.1%, with a total value of €7.8bn. Growth was mainly driven by mobile and online video. More reliable audience metrics, better campaign measurements, improved automation and simplification of purchasing online advertising space developed by industry, increased confidence amongst marketers in the online ad medium.
The 2012 market value of Classifieds and Directories was €4.5bn and was underpinned by strong redistribution of spends on classified from print to online. Continued consolidation in the sector enhanced the scale of classifieds sites, making them more attractive for advertisers. The strong legacy position of Classifieds and Directories in Scandinavia also continued to boost the European market. Outstanding performances were noted in Denmark - up 20% - and Sweden - up 23.9%.
Paid-For-Search experienced the strongest like-for-like growth of 15.5% - and had a market value of €11.9bn. Dynamic results from Russia, which grew a whopping 44.9% was an important influencing factor. However, even some of the largest and most mature Search markets in Europe, such as Germany and the UK continued to grow, helped by larger volumes of Search ads. Increased ad spends from small advertisers and mobile search using smartphones and tablets were a significant contributor to this shift.
[...]
The top 10 list remained the same, with the exception of Russia moving from 5th to 4th place, replacing Italy, which dropped down a place to 5th. Top Individual market growth was registered by Russia 34%, followed by Turkey with 30.4%.
Top 10 Rankings
UK – €6.6bn
DE – €4.6bn
France – €2.8bn
Russia – €1.5bn
Italy – €1.4bn
NL – €1.2bn
ES – €0.9bn
Sweden – €0.8bn
Norway – €0.6bn
Denmark – €0.6bn"
Source: Press Release from IAB Europe, 23rd May 2013
Kimon Zorbas, CEO of IAB Europe, said that the trajectory was positive. “With a 15.3% growth in 2011 and continuing strong growth of 11.5% in 2012, our sector is bucking the trend in Europe. Display advertising has continued its renaissance, driven both by the recognition of online display as a branding medium and the explosion of the big data economy. Big data relies on the rich metrics delivered through the online medium.”
Continued strong migration of ad spends online, which followed media usage patterns, underpinned the overall strong growth. Demand for online video advertising increasingly acted as a major draw for brand advertisers growing by 50.6% in 2012, to nearly €661.9M. This is the first time in Europe that online video has grabbed double-digit display market share, jumping to 12.9%.
Mobile advertising also continued its surge, growing 78.3% to nearly €392M in total value. Mobile advertising now accounts for 5% of all online display spends in Europe.The IAB Europe AdEx Benchmark study splits the online ad market into 3 top-level segments: Display, Classifieds and Directories and, Paid-for-Search. Growth in these online advertising formats has been underpinned by shifting uses of devices and changing consumption patterns.
In 2012, the Display Ad market experienced a like-for-like growth of 9.1%, with a total value of €7.8bn. Growth was mainly driven by mobile and online video. More reliable audience metrics, better campaign measurements, improved automation and simplification of purchasing online advertising space developed by industry, increased confidence amongst marketers in the online ad medium.
The 2012 market value of Classifieds and Directories was €4.5bn and was underpinned by strong redistribution of spends on classified from print to online. Continued consolidation in the sector enhanced the scale of classifieds sites, making them more attractive for advertisers. The strong legacy position of Classifieds and Directories in Scandinavia also continued to boost the European market. Outstanding performances were noted in Denmark - up 20% - and Sweden - up 23.9%.
Paid-For-Search experienced the strongest like-for-like growth of 15.5% - and had a market value of €11.9bn. Dynamic results from Russia, which grew a whopping 44.9% was an important influencing factor. However, even some of the largest and most mature Search markets in Europe, such as Germany and the UK continued to grow, helped by larger volumes of Search ads. Increased ad spends from small advertisers and mobile search using smartphones and tablets were a significant contributor to this shift.
[...]
The top 10 list remained the same, with the exception of Russia moving from 5th to 4th place, replacing Italy, which dropped down a place to 5th. Top Individual market growth was registered by Russia 34%, followed by Turkey with 30.4%.
Top 10 Rankings
UK – €6.6bn
DE – €4.6bn
France – €2.8bn
Russia – €1.5bn
Italy – €1.4bn
NL – €1.2bn
ES – €0.9bn
Sweden – €0.8bn
Norway – €0.6bn
Denmark – €0.6bn"
Source: Press Release from IAB Europe, 23rd May 2013
Monday, 20 May 2013
The inverse relationship between Netflix & AOL subscribers
Click to enlarge
Source: Business Insider, 9th May 2013
Note - US only, Yellow bars show AOL dial-up subscribers
Google processes 100 billion searches a month
"Supposedly, there is nothing new under the sun.
But there are nearly 500 million new things per day being asked of Google that the search engine has never seen before.
"Every single day 15 percent of the questions people ask of Google are questions we've never seen before," John Wiley, lead designer for Google Search told Bloomberg TV's Jon Erlichman.
Part of the reason is that the Internet is growing so fast, it's hard even for Google to get its arms around it:
Google says it has found 30 trillion "unique addresses" on the Web, meaning websites, web apps and other stuff connected to the Internet.
Every day, Google crawls 20 billion websites per day.
Google processes 100 billion searches each month.
At 100 billion searches for month, that's just over 3.3 billion per day, which means more than 495 million per day are for things Google has never seen before."
Source: Business Insider, 13th May 2013
Note - it's not clear whether this includes YouTube, but I suspect not
Note - Still saying 10 billion in June 2014
But there are nearly 500 million new things per day being asked of Google that the search engine has never seen before.
"Every single day 15 percent of the questions people ask of Google are questions we've never seen before," John Wiley, lead designer for Google Search told Bloomberg TV's Jon Erlichman.
Part of the reason is that the Internet is growing so fast, it's hard even for Google to get its arms around it:
Google says it has found 30 trillion "unique addresses" on the Web, meaning websites, web apps and other stuff connected to the Internet.
Every day, Google crawls 20 billion websites per day.
Google processes 100 billion searches each month.
At 100 billion searches for month, that's just over 3.3 billion per day, which means more than 495 million per day are for things Google has never seen before."
Source: Business Insider, 13th May 2013
Note - it's not clear whether this includes YouTube, but I suspect not
Note - Still saying 10 billion in June 2014
Thursday, 16 May 2013
48 billion apps have been downloaded from the Google Play Store
"Google said it had passed 48 billion downloads from Google Play, at roughly the same time that Apple said it had reached the 50 billion milestone.
With Google Play having launched well after the App Store, the Android app tally is closing fast on Apple’s cumulative download total. Google said that there have been more than 2.5 billion downloads in the last month alone."
With Google Play having launched well after the App Store, the Android app tally is closing fast on Apple’s cumulative download total. Google said that there have been more than 2.5 billion downloads in the last month alone."
Source: Mobile World Live, 16th May 2013
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