The average American Apple household has 4 Apple devices

"Frequent mobile video users will more than triple over the next five years
Nearly 50% of 18 to 24 year old smartphone/tablet owners frequently social network about TV programs currently being viewed
86% of smartphone/tablet users will view video on their mobile devices
Nearly 60% of smartphone/tablet owners will also be viewing OTT (over-the-top) video at home
The average Apple household will have four Apple devices, while the average Google Android household will have at least two Android devices"

Source:  Research by In-Stat, reported in a press release, 30th August 2011

Britain's top tourist attractions get 5 times as many checkins on Facebook as on Foursquare

"The data, which uses all the check-ins at UK attractions since November last year, found that check-ins on Facebook to the top 50 UK attractions totalled 955,437, while check-ins on Foursquare reached 176,724.
Betapond, the agency that developed the Love UK Top 50 Places app, said the data showed that Facebook was by far the check-in method of choice for the mainstream web audience.
The data is taken from a campaign VisitBritain launched in November last year to find the top UK attraction, based on location-based check-ins (nma.co.uk 8 November 2011). The aim for the tourist board was to add a competitive element, encouraging attractions to promote check-ins to its visitors. Over the period of the campaign the Love UK page has gained over 450,000 Likes and helped to accumulate over 1m check-ins at the top 50 UK attractions.
The top UK attraction is currently The O2 stadium with 72,817 Facebook check-ins and 7764 check-ins on Foursquare."

Source:  NMA, 31st August 2011

The demographics of American Tablet & eReader users

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Source:  Data from Nielsen, reported in their blog, 25th August 2011

Beyonce's pregnancy news created a record of 8,868 tweets per second during the 2011 VMA Awards

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Source:  Tweet from Twitter Global PR, 29th August 2011

Wordpress powers nearly 150,000 of the world's top million websites

"This has been an exciting year for WordPress. We’ve grown to power 14.7% of the top million websites in the world, up from 8.5%, and the latest data show 22 out of every 100 new active domains in the US are running WordPress."

Source:  Blog post by Wordpress, 19th August 2011

Pandora posted a loss of $1.8m in Q2 2011

"The Oakland firm reported a 117% increase in revenue from a year earlier to $67 million as advertising and subscription sales grew.
The company, however, continued to lose money, posting a $1.8-million loss, or a loss of 4 cents a share, for the quarter that ended July 31 compared with a $1.6-million profit, or 4 cents, a year earlier.
Adjusting for stock compensation costs for its executives and other special expenses, Pandora posted $3.3 million in net income, compared with $2.6 million a year earlier. Analysts had expected Pandora to break even for the quarter on $61 million in revenue."
Source:  LA Times, 25th August 2011

Google's +1 button gets 4bn impressions a day

"In June we launched the +1 button for websites, making it easier to recommend content across the web. In July, the +1 button crossed 2 billion daily views, and we also made it a lot faster. Today the +1 button appears on more than a million sites, with over 4 billion daily views, and we're extremely excited about this momentum."
Source:  Google blog, 24th August 2011

Years taken to achieve 50% penetration in the UK

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Source:  The UK Communications Marketplace Report, Ofcom, August 2011

Two thirds of US Tablet owners have used the device to watch full-length movies

"A recent study of over 1,400 U.S. consumers conducted by Boston-based custom research firm, Chadwick Martin Bailey found that smartphones and tablets are not only more popular than ever, they are replacing relatively new technology like portable gaming systems as well as devices that have long resisted substitution like TVs and laptops.
The increase in quality and capabilities of mobile devices has sparked major changes in consumer habits. For example: over half of smartphone and tablet users play games on their device and two-thirds of these people are using other devices less for gaming (particularly portable gaming systems). Additionally, nearly two-thirds of tablet owners have used these devices to watch feature-length movies. As tablets become more mainstream, the data indicate that stand-alone DVD players will go the way of the horse and buggy.
“The increasing ubiquity and capabilities of smartphones, tablets and the mobile networks that support them is having enormous implications for the entertainment and consumer electronics industries,” says Chris Neal, Vice President of Chadwick Martin Bailey’s Tech and Telecom Practice. “Content owners and advertisers of all stripes stand to benefit, while many specialty device manufacturers will need to course correct if they haven’t already.”"
Source:  Data from Chadwick Martin Bailey, reported in a press release, 18th August 2011

42% of American Millennials like to watch TV mainly online

"Millennials Consume 42 Percent of TV Online
Millennials [16-34s] appear to have substituted television and print media for the increased online activity and media consumption. Millennials watch significantly less TV than Non-Millennials; fewer Millennials report watching 20-plus hours/week (26 percent versus 49 percent). When they are not watching live TV, Millennials are much more likely to watch shows mainly on their laptops (42 percent versus 18 percent), with DVR (40 percent versus 36 percent), or On-Demand (26 percent versus 18 percent).
Millennials Seek Peer Affirmation & Advice
Perhaps because of their need to share and to find commonalities, 70 percent of Millennials reported feeling more excited when their friends agreed with them about where to shop, eat and play. Only 48 percent of older adults were as heavily influenced by their friends and colleagues. Additionally, Millennials gather information on products and services from more channels - more Millennials than Non-Millennials reported using a mobile device while shopping to research products (50 percent versus 21 percent)."

Source:  Research from “American Millennials: Deciphering the Enigma Generation.” by Barkley with Service Management Group and the Boston Consulting Group, quoted in a press release, 18th August 2011

Methodology:  "Based on a survey of more than 5,000 respondents and 3.9 million data points, the study provides new information on a range of digital and social media habits of American Millennials as well as their attitudes in the areas of cause marketing, grocery, restaurant, apparel and travel."

Note:  For this study Millennials are defined as 16-34s year olds

Larger ad sizes tend to generate greater response

"Larger ad sizes tend to generate greater response. Size does matter apparently. As we have seen in years past, bigger ads perform better. We observed this with the latest set of metrics in which the half-page ad unit (300x600) which had the highest CTR, interaction rate (for both in-page and expandable formats) and expansion rates of all the available creative sizes we tracked for the benchmarks.
Although the U.S. had one of the lowest expansion rates, this market showed the highest expansion time. So Americans seem to expand ads less but when they do spend more time engaging with the ads themselves.
In terms of industry verticals, auto advertisers performed the best in terms of CTR (0.13% for flash ads) but conversely had the lowest interaction (1.9%) and expansion rates (0.2%). For interaction rate, telecom (9.4%) and B2B (9.2%) advertisers were the highest while B2B stood out in terms of expansion rate (7.5%) benchmarks."

Source:  Global data from DoubleClick, revealed in a blog post, 16th August 2011

Methodology:  "A couple of notes about this latest set of online advertising benchmarks. The data for these benchmarks are derived from a robust data set across DoubleClick for Advertisers, based on rigorous methodology with input from the Advertising Research Foundation. The charts cover global benchmark figures for the entirety of 2010 by ad format, ad size and industry vertical. The benchmarks are normalized across hundreds of advertisers, thousands of campaigns, and tens of billions of ad impressions."

As many people in the UK plan to buy a tablet as plan to buy an HD TV in the next year

"The relationship between watching television and shopping online will get even closer in 2011, according to a Deloitte report, with fieldwork done by GfK, on behalf of the MediaGuardian Edinburgh International Television Festival, which takes place between 26–28 August 2011. Deloitte and GfK’s survey of 4,000 UK citizens found that as many consumers plan to buy a tablet computer as a new HD television in the year ahead, 13 per cent.
The tendency to watch television while browsing the Web has grown in popularity. Over half of the survey’s respondents now browse the Web while watching television. Only 22% never do so. In 2010, 39 per cent of all respondents never used the Web and television concurrently and, of those who did, about half did so only occasionally."

Source:  Data from Deloitte & GfK, published in a press release, 22nd August 2011