More than a quarter of US homes now have no landline and rely instead on mobile

"More than a quarter of U.S. homes have no landlines, relying instead on a wireless connection - a number that has doubled in the space of three years, according to a new survey by the Centers for Disease Control and Prevention's National Center for Health Statistics. Every state saw a rise in the percentage of wireless-only homes, with the highest being Arkansas at 35.2% and the lowest increase in Rhode Island and New Jersey at 12.8%."
Source:  Research by the Centers for Disease Control and Prevention's National Center for Health Statistics, reported by MarketingVox, 25th April 2011

TV viewing is rising in Europe

"Consumers in some of Europe's biggest markets are spending more time watching television, a new study has shown.
Research firm Eurodata suggested people in the UK dedicated 3 hours 57 minutes to TV every day during the opening eight months of 2010, a 15 minute increase on an annual basis.
The Netherlands generated a seven minute uptick from exactly three hours registered between January and August 2009.
Similarly, the average member of the Spanish audience commits 3 hours 49 minutes to this medium, a six minute improvement."

Source: Data from Eurodata, reported by Warc, 30th September 2010

It took radio 38 years to reach 50 million people...

Time spent to reach 50 million users
"Radio: 38 years
TV: 13 years
Internet: 4 years
iPod: 3 years
Facebook: 2 years
In 1984 there were only one thousand devices in the world capable of accessing the Internet. Eight years later this had reached one million. Last year it reached one billion, and there will be little surprise if this figure doubles within the next few years."

Source:  Original source is unknown, this is from The Southern Cross, 9th March 2009

Update - it seems that the first stats may come from the United Nations Cyberschoolbus, published (I think) in 2000.  Thanks to Joseph Guenes (@brandingself) for the tip!

Netflix has 23.6m subscribers

"Netflix has issued its Q1 letter to investors, revealing a subscriber count that has grown by 3.3 million to 23.6 million subscribers."
Source:  Netflix statement, reported by Engadget, 25th April 2011
Full statement here
Note - it's 'domestic' so US only

Every month Google consumes enough energy to wash 5 million loads of laundry

"To mark Earth Day 2011, WordStream Inc., a provider of search marketing software, has compiled research revealing the environmental effects, good and bad, of our ever-growing Internet dependence, including data on the energy usage and CO2 emissions of Google searches and email spam.
Research findings include:
- In 2005, the 10.3 million data centers in the U.S. used 61 billion kWh of energy -- enough to power the entire U.K. for two years.
- One Google search produces the same amount of CO2 as driving a car three inches.
- Every month, Google consumes enough energy to wash 5 million loads of laundry.
- The 62 trillion spam messages sent each year produce the equivalent CO2 emissions of 1.6 million cars driving around the planet."

Source:  Data compiled by the internet marketing company WordStream, published as a press release, 21st April 2011

Mobile accounts for 3/4 of Chinese phone subscriptions

"China's total telephone subscribers (including fixed-line, mobile, and PHS) reached 1.18 bln, 75.2% of whom were mobile subscribers."
Source:  Shanghai Securities News, reported by Marbridge Daily, 23rd April 2011

There are 61.9m 3G subscribers in China

"Liu Lihua, China's deputy Minister of Industry and Information Technology, recently revealed that as of the end of March 2011, China had 61.9 mln 3G mobile subscribers, including 26.99 mln TD-SCDMA subscribers."
Source:  Shanghai Securities News, reported by Marbridge Daily, 23rd April 2011

80% of British students own a laptop; 40% spend 3-4 hours a day online

"The study (of over 1,000 students) indicates that despite difficult financial times students are willing to embrace paid for content with over a third having paid for some form of online content, such as apps and online gaming credits. The research shows that students are fully equipped with the latest technology with significantly more saying they own laptops (80%) than TVs (57%), 50% are spending a proportion of their time accessing the internet via their smartphones. When asked this rose to three quarters who claimed that they will be accessing the internet via a smartphone handset in the next 2 years.
The study highlights that nearly 40% of students questioned are spending between 3-4 hours per day online; the majority being on social network sites. The research showed that almost a third are following brands on social sites with the likes of River Island, New look and Adidas being in the top ten mentioned - in some cases specifically for discounts (35.2%) and exclusive content (29.5%) with over two thirds contributing to existing content on friends’ walls, pages and statuses."

Source:  Research conducted by the IAB (UK) and Student Room, reported on the IAB website, 13th April 2011

The demographics of British 'Mummy Bloggers'

"At the end of 2010, we surveyed 317 BMB members and developed a clearer picture of this fast-growing, dynamic blogging community which not only puts paid to some of the stereotypes but reveals why mum blogging is one of the most defined and inflential blogging tribes in the UK.
The survey reveals:
- Contrary to the image of all mum bloggers as not engaged in the world of work, 84% of respondents had a career before they started blogging and 68% still have a job or run their own business.
- Social networking is a cornerstone of their blogging life. They mostly define blogging as a hobby (82%) but it entails spending more than 7 hours a week on social media. (96% use Facebook and 81% use Twitter.) Compare that with the 2 to 3 hours they spend on traditional media each week, including newspapers, magazines, radio and TV.
- BMB bloggers mostly identify as being middle class (67%) and the majority are aged 30-39 years (55%) or 40-49 (30%).
- Far from being an “old trend”, mum blogging continues to gain steam - something we see in the number of new members joining BMB every week. Thirteen percent have been blogging for fewer than three months, 26% have been blogging for up to a year, and 34% have been blogging for 1 to 2 years. More than a quarter, or 27%, have been blogging for three years or more.
What we blog about
Unsurprisingly, parenting and children rank highest on topics to blog about. But lifestyle (71%), food (46%)  and travel (32%) are hot topics as well.
Mum bloggers are also looking to the future by interacting with brands - one of the ways that blogging is becoming sustainable.
More than half of respondents do reviews and 31% more want to. Most bloggers are open to working with brands, if the situation is right: 55% are interested in advertiser and sponsor relationships and 35% would consider it.

Source:  Research conducted by, and published in The Britmums Blog, 11th April 2011

American artists receive less than $8 for 250,000 YouTube plays

""For every 250,000 streams on YouTube, that is the equivalent of one credit of ASCAP performing rights value," Renzer relayed. "One credit is less than $8, it's about $7.60."  The forum was held by the Association of Independent Music Publishers (AIMP) in Los Angeles earlier this year.    
Renzer aptly described the ratio as "depressing," though he also noted that YouTube has secured proper licenses with performance rights organizations.  "You do that math and it's pretty depressing, but that's the world we live in today, and it's causing a lot of consternation and a lot of discussion amongst the industry," Renzer relayed."

Source:  David Renzer, chairman & CEO of Universal Music Group Publishing, reported by Digital Music News, 22nd April 2011
Note - also make sure to read the discussion under the article on Digital Music News

Next Generation Media Quarterly - April 2011

Next Generation Media Quarterly April 2011

View more presentations from Dan Calladine

Here's another instalment of my quarterly presentations, looking at key stats and examples from the last 3 months.

Lots on mobile and social media this time!

Many of the stats will be familiar with regular readers!

Apple sold 19m iPhones and 5m iPads in the quarter to 26th March 2011

"Apple® today announced financial results for its fiscal 2011 second quarter ended March 26, 2011. The Company posted record second quarter revenue of $24.67 billion and record second quarter net profit of $5.99 billion, or $6.40 per diluted share. These results compare to revenue of $13.50 billion and net quarterly profit of $3.07 billion, or $3.33 per diluted share, in the year-ago quarter. Gross margin was 41.4 percent compared to 41.7 percent in the year-ago quarter. International sales accounted for 59 percent of the quarter’s revenue.
Apple sold 3.76 million Macs during the quarter, a 28 percent unit increase over the year-ago quarter. The Company sold 18.65 million iPhones in the quarter, representing 113 percent unit growth over the year-ago quarter. Apple sold 9.02 million iPods during the quarter, representing a 17 percent unit decline from the year-ago quarter. The Company also sold 4.69 million iPads during the quarter."

Source:  Press release from Apple, 20th April 2011