Mobile App Stats presentation

Lots of good stats in here, all correctly sourced

157 Mobile App Stats You Should Know About

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Source: Compiled by Stuart Dredge of Mobile Entertainment (Intenet Media)

300,000 new twitter accounts are created each day

"# of tweets, daily: 70 million
# of tweets, monthly: 2 billion
# of registered users: 145 million
# of account sign-ups, daily: 300,000"
Source:  Matt Graves, Communications Director, Twitter, reported by DigitalMusicNews, 20th August 2010

Snoop Dogg has earned over $200,000 from selling branded virtual goods in social networks

"A case study that is part of a new report on the growth of virtual good sales estimates that Snoop Dogg has sold more than $200,000 of branded virtual goods across several social networks. Snoop has generated  sales across social platforms like Gaia Online, Zwinky and Viximo’s network of social networking partners. On social game WeeWorld, his sales are 2.5 times more than non-branded goods.
“My virtual items are off tha chain jacc! It’s a world and a movement that I have been down with since day 1,” says the rapper.
The report by social gamer Viximo and virtual goods platform Virtual Greats predicts that branded virtual goods (BVGs) will reach $150 million in 2013 and $318 million by 2015."
Source:  Data from Viximo and Virtual Greats, reported by Hypebot, 23rd August 2010

Nearly a quarter of a million people in the UK accessed the BBC iPlayer through their iPhones in July 2010

"In July 2010, 6,400 programmes (1,026 hours of programming) were streamed from the iPlayer to Android devices
In the same month, 5,272,464 programmes were "requested" from the iPlayer to Apple mobile devices (iPhone, iPod Touch and iPad)
In July 2010, there was an average of 230,016 Apple mobile device users accessing programmes via the iPlayer each week
In the same month, there was an average of 1,106 Android device users accessing programmes via the iPlayer each week"
Source:  The Guardian, 27th August 2010

More than 10 independent acts make over $100,000 a year from YouTube in advertising revenue

"The research by TubeMogul, an analytics and internet advertising company, has revealed that at least 10 performers, writers and producers earned more than $100,000 (£65,000) each over the last 12 months from their short films which have achieved popularity largely through word of mouth.
Under a special partnership deal with the site, which is owned by search engine giant Google, original content creators are able to generate advertising revenues from their work and enjoy the same promotional benefits as more established stars. YouTube splits the revenue from banner ads 50-50 with its partners.
Nine of those that appeared in the top 10 are comics, including Shane Dawson, 22, a committed Christian who eschews sex before marriage, drugs and alcohol who was number one having earned an estimated $315,000 in the last 12 months from his near-the knuckle satirical videos."
Source:  Data from TubeMogul, reported by The Independent, 26th August 2010

20% of Americans play games on social networks

"According to Social Network Gaming, the most recent report from leading market research company, The NPD Group, 20 percent of the U.S. population ages 6 and older reports having played a game on a social network in the past three months.  This equates to 56.8 million U.S. consumers, which is a significant number for a relatively new gaming activity.
According to the report, 35 percent of social network gamers are new to gaming, never having  participated in any other type of gaming before they started playing games on social networks. Females and older age groups are more likely to be new gamers than other groups measured in the study.
Interestingly, despite the perception that social network gamers are primarily females, the study finds that social network gamers are fairly evenly divided between genders, at 47 percent male, and 53 percent female."
Source:  Press release from NPD, 23rd August 2010

More than 120 UK Ebay traders are on track to generate over £1m in revenues in 2010

"Ebay  has declared that Britain's small businesses have "come of age" online, after reporting that the number of its traders who are turning over £1m a year had nearly doubled over the last 12 months.
Data released by the e-commerce site today showed that 127 companies are on track to achieve a turnover of at least £1m during 2010, compared with 66 in 2009. Seven of the companies only started selling goods on ebay.co.uk this year, and 11 are increasing their turnover by more than 300% annually."
Source:  The Guardian, 21st August 2010

AmazonMP3 has nearly 1.5 million followers on twitter

AmazonMP3, an Amazon twitter account that tweets about daily offers on music from Amazon, has nearly 1.5 million followers.
Source:  Official page

Total mobile advertising on Android phones in the US rose by 690% between January and June 2010

"Android ad requests grew 47% month-over-month. Since January, Android has grown 690%.
iOS ad requests increased 24% month-over-month. Since January, iOS has increased 15%.
RIM ad requests increased 18% month-over-month. Since January, RIM has increased 66%.
iPad ad requests grew 327% month-over-month."
Source:  Data from the mobile ad network Millennial Media, reported by Fortune, 18th August 2010
Sign up for the full monthly report from Millenial Media here
Note - Millennial Media is only one network, but it's figures are likely to be indicative of the overall picture.

The average Facebook user is worth approximately $2.50 per year to the site in advertising revenue

"A new estimate from eMarketer says the company will book $1.285 billion in global advertising alone this year, almost double the estimated $665 million the company took in last year. That figure doesn’t include Facebook’s so-called virtual currency trade, which would nonetheless account for a fraction of the company’s overall business.
With more than 500 million active users, this places the average value of a Facebook user around $2.57. Not surprisingly, however, the average US user is worth a lot more.
As TechCrunch reports, “ US ad spending on Facebook is estimated to be $835 million this year, up from $500 million in 2009.” With the US accounting for about 30% of active Facebook users, that puts that average worth of an American Facebook user around $55."
Source:  Data from eMarketer and Techcrunch, reported by ReveNews, 13th August 2010

How media is used throughout the day in the UK

Click to enlarge

Source:  Chart taken from The Communications Market Report 2010, August 2010 (Figure 1.14)

The UK consumer's digital day

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Source:  Chart taken from The Communications Market Report 2010, August 2010 (Figure 1.8)