Monday, 31 May 2010

Apple has sold more than 2 million iPads in less than 60 days

"Apple® today announced that iPad™ sales have topped two million in less than 60 days since its launch on April 3. Apple began shipping iPad in Australia, Canada, France, Germany, Italy, Japan, Spain, Switzerland and the UK this past weekend. iPad will be available in nine more countries in July and additional countries later this year.
[...]
Developers have created over 5,000 exciting new apps for iPad that take advantage of its Multi-Touch user interface, large screen and high-quality graphics. iPad will run almost all of the more than 200,000 apps on the App Store, including apps already purchased for your iPhone® or iPod touch®. "
Source: Apple press release, 31st May 2010

Friday, 28 May 2010

A YouTube video typically has 50% of its views in the first 6 days, and 75% in the first 20

"A video on YouTube gets 50% of its views in the first 6 days it is on the site, according to data from analytics firm TubeMogul. After 20 days, a YouTube video has had 75% of its total views.
That's a really short life span for YouTube videos, and it's probably getting shorter. In 2008, it took 14 days for a video to get 50% of its views and 44 days to get 75% of its views."
Source: Data from TubeMogul, reported by Business Insider, 27th May 2010

China has 105 million browser game users, including 92 million social game users

"The China Internet Network Information Center (CNNIC) has released its 2010 China Browser Game Survey Report, showing that as of April 2010, China had 105 mln browser game users, including 92.09 mln social game users, 23.84 mln massively multiplayer online (MMO) browser game users, and 37.91 mln single-player browser game players, with some user overlap between all three categories.
The report said that, at a usage rate of 87.7%, social games possess significant commercial potential due to user tolerance towards advertising. CNNIC reported that 71.3% of social game users are exposed to in-game advertisements, of whom 2.2% said they would purchase goods advertised. The report also showed that social games can help boost stickiness of social networking sites. When asked whether they would leave a social networking site if it lacked games, 27.4% of respondents said "definitely" and 45% said "maybe.""
Source: CNNIC 2010 China Browser Game Survey Report, reported by Marbridge Daily, 27th May 2010

Digital music and video distributor The Orchard reaches more than 1.2 billion mobile customers across Asia

"Today, The Orchard, a global leader in music and video distribution and comprehensive digital strategy, announced that the company is now reaching more than 1.2 billion mobile customers across Asia through distribution partnerships with top mobile operators and licensors in China, Japan, Korea, India, and the Middle East.
In Japan, The Orchard has direct agreements with Music.JP and Music Airport, as well as a partnership with the largest record label Avex, which brings Orchard content to Label Mobile, a mobile-content provider owned by leading Japan record labels. In The Middle East, The Orchard has an agreement with Viva, which provides The Orchard access to top mobile operators like Orange, Vodafone, and Mobinil. In Korea, a deal with NeoWizBugs supplies content to SK Telecom and third-party mobile music sites including Bugs, Melon and Dosirak. A deal with ZTEMT China brings The Orchard's content to China Mobile, China Telecom and China Unicom subscribers. Finally, through its partner label Saregama, the Orchard also reaches the largest mobile service providers in India, such as Vodafone, Air Tel, Reliance, and BSNL. In total, The Orchard taps over 1.2 billion mobile users in the Asian mobile market."
Source: Press release from The Orchard, 26th May 2010

Wired sold more than 24,000 copies of its iPad app in the first 24 hours

"Wired magazine sold 24,000 copies of its iPad app in the first 24 hours it was available in Apple’s iTunes store, company executives said. The app was released shortly after midnight Tuesday.
It’s difficult to put that number in context, because there aren’t many iPad magazine apps yet, these being the earliest days of the new platform for which publishers have high hopes but little track record to parse."
Source: Wired, 27th May 2010

Thursday, 27 May 2010

There are currently 27 million iPhones and 12 million Android phones in use around the world


Click to enlarge

Source: AdMob April 2010 Mobile Metrics Report, 26th May 2010
Notes:
1 - "In the April Mobile Metrics report we take a look at unique Android and iPhone devices in our network. The numbers represent the unique devices that requested at least one ad from the AdMob network in April 2010. Please note these are not market estimates, rather data from our network that could be used to inform relative comparisons between the platforms."
2 - "Keep in mind that these unique device numbers are from the AdMob network only and reflect the adoption of our products and business operations. We don’t know what percentage of the total universe of iPhone and Android devices AdMob reaches. However we believe the data is useful on a relative basis given the large sample size of devices in our network."

Wednesday, 26 May 2010

320m people in China listened to music online in 2009

"Total online music users nationwide reached 320 mln in 2009, up 28.8% YoY and adding 71.74 mln new users. Mobile music users grew by over 60 mln to reach 470 mln total in 2009, up 15% YoY.
China's total internet music market revenues (including both online and mobile) reached RMB 2.01 bln in 2009 (including music content and service provider revenues, but not telecom operator revenues).
China's mobile music market revenues (also excluding telecom operator revenues) in 2009 reached RMB 1.84 bln [approx $270m] accounting for 91.5% of the total internet music market. Revenues from online music reached RMB 170 mln, accounting for 8.5% of total revenues.
In terms of businesses models, advertising accounted for 88.3% of online music providers' revenues, while fee-based models remained in the exploratory stage. Mobile music relied mainly on telecom operator platforms to charge users, so that telecom operators received the lion's share of profits in the mobile music supply chain, while wireless value-added service providers and content providers received a limited share."
Source: China Internet Music Market 2009 Report, by the Chinese Ministry of Culture reported by Marbridge Daily, 25th May 2010

Tuesday, 25 May 2010

The majority of UK consumers are still very attached to physical media formats

"The survey undertaken by HP illustrates that when it comes to the progression from physical to digital ownership of media, the UK population are far from being ‘Space Age’. The survey included 1,000 British consumers between the ages of 16 – 100 demonstrated that music fans are still strongly attached to physical media formats such as CDs and DVDs. Apparently little attachment is given to the monetary or emotional value of their digital content.
Some interesting statistics from the survey include: While 86% of the population access some form of digital media, 68% still prefer photographs to be physical rather than digital, 64% for music, 75% for films and a massive 95% for books. While the 16-24 and 25-34 age groups are the most enthusiastic when it comes to digital media, many of them (39%) are still purchasing CDs and DVDs alongside digital formats.
Most importantly, 73% of the people surveyed stated “they can never see a time when they would move to a 100% subscription model for their music and films”. So what does this signify for the likes of Spotify and we7.com in the UK? We should be clear that the survey was only of the UK population. Yet, as it was a company such as HP, which has no vested interest in music or films, one has to be confident its survey is probably one of the most unbiased in terms of questions and weightings given to answers."
Source: Evolution of Digital Media survey for HP, conducted by Opinion Matters, reported in The Music Void, 18th May 2010
For a full copy of the survey please contact: psguk@edelman.com

Google gives AdSense content partners 68% of ad revenue; AdSense search partners get 51%

"AdSense for content publishers, who make up the vast majority of our AdSense publishers, earn a 68% revenue share worldwide. This means we pay 68% of the revenue that we collect from advertisers for AdSense for content ads that appear on your sites. The remaining portion that we keep reflects Google's costs for our continued investment in AdSense — including the development of new technologies, products and features that help maximize the earnings you generate from these ads. It also reflects the costs we incur in building products and features that enable our AdWords advertisers to serve ads on our AdSense partner sites. Since launching AdSense for content in 2003, this revenue share has never changed.
We pay our AdSense for search partners a 51% revenue share, worldwide, for the search ads that appear through their implementations. As with AdSense for content, the proportion of revenue that we keep reflects our costs, including the significant expense, research and development involved in building and enhancing our core search and AdWords technologies. The AdSense for search revenue share has remained the same since 2005, when we increased it."
Source: Google AdSense blog, 24th May 2010

Monday, 24 May 2010

Apple has over a quarter of the US music market

"Apple's iTunes store, which emerged in 2008 as the top U.S. music account for the first time, widened its lead last year over former market leader Walmart.
According to my analysis of 2009 sales and market share, the top 20 U.S. music accounts accounted for 85% of the total account base. That's down from 88% in 2008 and runs counter to an almost decade-long consolidation trend under which the top 20 accounts continued to capture an ever larger share of the total market.
That was due to declining market share among the brick-and-mortar accounts in the top 20. The top 20 merchants selling CDs and other physical formats comprised 49.3% of the account base in 2009, plunging from 57.5% in 2008.
Meanwhile, digital accounts in the top 20 made up a combined 35.5% of the total account base, up from 31.6% in 2008. That gain of nearly four percentage points came despite a decline in the combined share of mobile service providers, once touted as the recording industry's next big thing. Collectively, Verizon Wireless, Sprint Nextel, T-Mobile, AT&T and mobile content provider Zed accounted for 4.9% of the market, down from 6.6% in 2008. That was probably due to the declining number of ringtone downloads, as well as declining ringtone prices.
But iTunes more than offset the mobile decline, growing its share of the U.S. account base to 26.7%, up from 21.4% in 2008 and more than double the 12.7% share the company had in 2007. Last year's share gain was helped by Apple's embrace of variable pricing on digital tracks. But it remains to be seen if iTunes can continue to expand its market share this year, given that year-to-date digital track sales in the United States are down almost 1% from the same period last year, according to Nielsen SoundScan."
Source: Billboard, 22nd May 2010

Sunday, 23 May 2010

20 million people watched the Indian Premier League on YouTube

"The IPL Channel launched in March and broadcast up to two live Twenty20 cricket games every day.
Now that the event has drawn to a close, YouTube have released a report which details the key insights and metrics.
The IPL YouTube Channel in numbers...
200 countries and territories covered
57,000 commercial hours
3,200,000 minutes of branding achieved through thumbnails
20,000,000 unique views (112 days of commercial video were consumed by these 20 million viewers)
54,000,000 channel views
560,000,000 cumulative minutes of exposure to display ads on the live channel"
Source: Google Barometer blog post, 18th May 2010

Saturday, 22 May 2010

Google is activating over 100,000 Android phones a day, up from 30,000 a year ago

"Today at Google I/O Vic Gundotra made a big revelation. Last year, Google was activating 30,000 Android phones a day. The past February, that number jumped to 60,000. Today, Google is now activating over 100,000 Android phones a day.
Android was the second best-selling smartphone this quarter, Gundotra says. They are only behind RIM — and yes, ahead of that other rival. Gundotra also pointed out the stat from AdMob that Android was first in terms of web and app usage among smartphones.
And that’s not all. Gundotra also announced that there were now over 50,000 apps available for the platform. And there are some 180,000 developers working on the platform."
Source: Vic Gundotra of Google, reported by Techcrunch, 20th May 2010