Thursday, 29 October 2009

The Huffington Post site now has more unique visitors than the Washington Post site

"In news that shows another seismic shift in the media landscape - this time online - the Huffington Post passed Washingtonpost.com in unique visitors in September, according to new data made available by Nielsen Online (via EditorandPublisher.com). Additional data about online news sites from the rankings:
The Huffington Post was up 26% year-over-year with 9.4 million uniques while the audience at Washingtonpost.com dropped nearly 30% to 9.2 million. HuffPo was not far behind USAToday.com, which had 9.9 million uniques.
Yahoo News (42.6 million uniques), CNN (38.2 million uniques), MSNBC (36.5 million uniques), AOL News (25.7 million uniques), and NYTimes.com topped the September list, with Huff Post at #15 and Washingtonpost.com at #16.
NYTimes.com expanded its audience by 7% to 21.5 million uniques in September, after several months of losses. The Examiner group of newspapers had the highest rate of growth in September, up 373% to 6.4 million uniques.
Nielsen warned, however, that year-over-year comparisons for these news sites should be viewed with caution. Since June, the company expanded its panel by eight times its previous number. Additionally, news events can often alter site audiences during a particular time period. Nielsen said this trending could affect some sites and should only be used directionally."
Source: Nielsen Online, reported by MarketingVox, 19th October 2009

There were nearly 10 million live streams of U2's concert on YouTube

"YouTube's live webcast of U2's "360" concert at the Rose Bowl on Sunday generated nearly 10 million streams across the globe, making it the single-largest streaming event in the Internet vid giant's five-year history.
"This was a big win for the YouTube community," said Chris Maxcy, YouTube's head of music partnerships.
The full-length concert vid, which runs nearly 2 1/2 hours, has since drawn more than 1 million views after three days on YouTube."
Source: Variety, 28th October 2009

Wednesday, 28 October 2009

83% of Tivo users who watched an episode of Mad Men that they had recorded fast forwarded through the commercials

"AMC's Mad Men saw 83% of its timeshifted audience fast-forward through its commercials, compared to a genre benchmark of 73%. Comedy Central's South Park similarly showed fast-forwarding of 66% compared to genre average of 55%.
NBC's 30 Rock and sitcoms in general were the exception with only 64% fast-forwarding compared to a genre average of 66%."
Source: TiVo press release, 23rd September 2009

Tuesday, 27 October 2009

Over 5 billion tweets have been posted

"The microblogging site only reached its one billionth Tweet last November, and was only up to 1.6 billion in April. The remaining 3.4 billion Tweets have been sent in just six months, suggesting massive growth in the use of the site.
There is some debate over whether the @robinsloan Tweet – which he is calling the “pentagigatweet” – is really the five billionth.
The number of a Tweet is displayed in its web address or URL. @robinsloan’s Tweet is at the URL twitter.com/robinsloan/status/5000000000 , or five billion.
However, Twitter has changed its numbering system on more than one occasion. It is not clear that Tweet 5,000,000,000 would have the exact URL number 5000000000.
What is definite, however, is that the five billion mark has been passed.
A third-party site called GigaTweet has been counting all Tweets for some time now. Its count at the time of writing had just passed 5,018,584,000, although it is going up by around 300 a second."
Source: Daily Telegraph, 20th October 2009

There are 1.4 million business pages on Facebook, with an average of 100 fans each

"Facebook doesn't break out figures for small businesses but says it has 1.4 million business "pages," with an average of 100 fans per page. Facebook Chief Operating Officer Sheryl Sandberg said in a speech in New York last month that every day, 10 million people become fans of pages. (Many of those pages are for random concepts, such as the beach, or laughter, or even one called "I don't sleep enough because I stay up late for no reason," which has 3.5 million fans.)"
Source: LA Times, 27th October 2009

Monday, 26 October 2009

18% of Japanese company Rakuten's Q1 2009 eCommerce revenues came from mobile


Click to enlarge

Source: Page 50 of Economy + Internet Trends, Morgan Stanley, 20th October 2009
(The whole presentation is brilliant, but particularly the second half, which focusses on Mobile)

Over 20% of US mobile advertising clicks end up at either iTunes of the iPhone App store

"In terms of engagement, Apple’s App Store and iTunes made up 22% of post-click actions- a 6% increase month over month representing the largest increase in September, while “traffic to site” was the primary destination for campaigns in Q3 and represented the destination for approximately 52% of campaigns on average. Sending consumers to mobile Websites and mobile apps remain the most popular campaign outcomes according to the report."
Source: Millennial Media's SMART Report for September 2009, reported by Mobile Marketing Watch, 16th October 2009
See the full SMART report here

Sunday, 25 October 2009

YouTube is monetising one billion videos a week

" YouTube is now monetizing over a billion video views a week. Last week, YouTube announced that it was serving over 1 billion video views a day, so if you do the math there, it means that YouTube is monetizing one every seven video views.
The company also noted that 90% of the top 50 advertisers according to AdAge have now run ads on YouTube. And of its homepage ad inventory, 90% of it sold out for the quarter in the U.S., with lower, but still impressive sale rates for the rest of the world. Google also noted that YouTube was just starting to unleash its pre-roll inventory and let its salesforce have a go at selling that to advertisers, which should bring in more money."
Source: Data reported by Google in a thrid quarter earnings call, reported by Techcrunch, 15th October 2009

Nokia's Comes With Music service has 107,000 subscribers worldwide

"CWM ACTIVE VOUCHERS– JULY 2009
UK – 32,728 (launch date: Oct 08)
Singapore – 19,318 (Feb 09)
Australia – 23,003 (Mar 09)
Brazil – 10,809 (Apr 09)
Sweden – 1,101 (Apr 09)
Italy – 691 (Apr 09)
Mexico – 16,344 (May 09)
Germany – 2,673 (May 09)
Switzerland – 560 (Jun 09)"
Source: Musically, 16th October 2009

Friday, 16 October 2009

Google accounts for 6% of al internet traffic globally

"Five years ago, Internet traffic was, for the most part, managed by tier 1 providers like AT&T, Verizon, Level 3 Communications, and Global Crossing, all of which connected to thousands of tier 2 networks and regional providers. Today, that has changed. Now, instead of traffic being distributed among tens of thousands of networks, only 150 networks control some 50% of all online traffic. Among these new Internet superpowers, it's no surprise to find Google listed. In fact, the search giant accounts for the largest source (6%) of all Internet traffic worldwide.
This data comes from a new report put out by Arbor Networks, who has just completed a two-year study of 256 exabytes of Internet traffic data, the largest study of global traffic since the start of the commercial Internet in the mid-1990's."
Source: Arbor Networks report, cited by the New York Times, 13th October 2009
Note - In the original press release here it says that 30 large companies make up 30% of the traffic, and mentions Google and YouTube individually, so this 6% presumably refers to Google entities, and not owned services like YouTube and Blogger

Thursday, 15 October 2009

Shazam, the music identification service, has been used by over 50 million people worldwide

"Shazam, the world's leading mobile music discovery provider, today announced that more than 50 million people around the world have used the Shazam service, an increase of 15 million users since February of this year. The phenomenal milestone signifies just how popular the music discovery service has become which is now live in more than 150 countries. "
Source: Shazam press release, 14th October 2009

Tuesday, 13 October 2009

4 billion photos have been uploaded to Flickr

"On Saturday [10th October 2009], photo number four billion was uploaded to photo sharing site Flickr. This comes just five and a half months after the 3 billionth and nearly 18 months after photo number two billion.
As impressive as four billion photos is, that figure is trounced by Facebook, which reported more than 15 billion photos in its database back in April and currently adds two billion more photos each month."
Source: Mashable, 12th October 2009
(& this is the 4 billionth photo)