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Smartphone users spend 87% of their time using mobile apps
iPad users spend 76% of their time using mobile apps
Source: Nielsen's Q1 2013 Cross Platform Report, 10th June 2013
I love the smell of data in the morning! Interesting and surprising statistics about digital media and devices. Compiled & curated by Dan Calladine, Dentsu - dan.calladine@dentsu.com - All views expressed are my own. Please email me if you have any queries, amendments or suggestions. Follow me on twitter - I'm @dancall
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