58% of adult smartphone users and 1/3 of all US adult shoppers now regularly “showroom.”
A price difference of just $5 can sway shoppers from in-store to Amazon purchasing
comparison shopping on a smartphone while in-store is up 400% over last year
Not only is Amazon #1, but it is used for showrooming 2x more than the next option, Google.
For 46%, price is king when it comes to comparison shopping on smartphones while in-store
59% of households with $200,000+ annual incomes buy on their phones weekly while in-store.
The higher the income, the greater the propensity to switch to Amazon to save $5 on a $50 item.
A 5% discount on a $500+ item that is not an exact match, but is similar, can switch half of all shoppers to Amazon."
Source: GigaOM, 24th July 2013