The new entity will merge revenue of $22.7bn and €17.7bn (Publicis) and $35.1bn / €26.5bn (Omnicom) and see it overtake WPP as the world’s largest advertising network group, although the overlap is still uncertain, however Wren revealed a figure of $6bn in Omnicom billings from shared clients during the press conference.
The resulting entity will move forward with a combined revenue of around $35.1 billion / €26.5 billion.
Shared clients include Procter & Gamble, L'oreal and McDonalds, while potential conflicts may transpire between Coca-Cola and Pepsi, Microsoft and Google and Verizon and AT&T. The deal was unanimously approved by the board of directors with shareholders from each company holding exactly 50 per cent each.
The new entity will employ around 130,000 people and will include agencies such as BBDO, Saatchi & Saatchi, DDB, Leo Burnett, TBWA, Razorfish, Publicis Worldwide, Fleishman-Hillard, DigitasLBi, Ketchum, StarcomMediaVest, OMD, BBH, Interbrand, MSLGROUP, RAPP, Publicis Healthcare Communications Group (PHCG), Proximity, Rosetta, CDM, ZenithOptimedia and Goodby, Silverstein & Partners, with no mergers between these having yet been announced."