"Andy Murray's historic Wimbledon tennis triumph was watched by a peak audience of more than 17 million viewers, the biggest since modern ratings records began more than 20 years ago.
The Scot's straight-sets win over Novak Djokovic – making him the first Briton to win the Wimbledon men's title since Fred Perry in 1936 – averaged 12.1 million viewers across the entirety of BBC1's coverage between 1.45pm and 6pm on Sunday, a 72.8% share of the audience.
BBC1's coverage had a five-minute peak of 17.29 million viewers at about 5.30pm. Murray won championship point at about 5.24pm after a final service game that stretched out for 12 nerve-racking minutes.
This is a whisker below the 17.3 million who watched Björn Borg's epic five-set win over John McEnroe in the 1980 final – although it is unclear whether this is a peak or average audience figure.
It was the biggest peak audience of any television programme so far this year, and eclipsed the 11.4 million average and 16.9 million peak for last year's Wimbledon final, in which Murray lost to Roger Federer."
Source: The Guardian, 8th July 2013
dentsu 2022 Media Trends
2 years ago
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