"In a Wimbledon championship that played out on Twitter, it was fitting that tennis fans from across the globe came together on the platform to celebrate Murray’s success. At the point of his victory, eight of the UK’s 10 trending topics were Wimbledon-related.
Over the last 12 hours alone, the Wimbledon final has been mentioned more than 3.4 million times on Twitter. The peak in mentions of the match came at its climax at 17.25 BST with 120,000 Tweets per minute. That outstripped the 116,000 Tweets per minute that happened during the Spice Girls’ performance at last summer’s Olympics, a moment that saw the largest spike in Tweets per minute of the London 2012 Games.
And one of the Spice Girls, Victoria Beckham (@VictoriaBeckham) was cheering Murray on from Centre Court - even sharing a pic of her vantage point with her own 6 million Twitter followers."
Source: Twitter UK blog, 7th July 2013
dentsu 2022 Media Trends
2 years ago
No comments:
Post a Comment