Mr. Brotman said Starbucks passed the 4-million-follower mark on Twitter earlier this month, and now more than 10% of its transactions in the U.S. are made with a phone. Starbucks’s loyalty cards in North America booked 30% year-over-year growth in dollars loaded. And Starbucks is installing wireless charging mats in more stores, its next big step in technological advancement."
Source: WSJ, 26th July 2013
No comments:
Post a Comment