Monday, 7 June 2010

Club Penguin is the most popular virtual world among EU kids aged 7-10

Click to enlarge

Source: Dubit, reported by the Kzero Worldwide blog, 8th April 2010


Clayton said...

Am I correct in assuming the X axis is measured in millions of users?

Dan said...

No, it's the percentage of EU kids aged 7-10 who play.
From the original article from Kzero:
"Club Penguin comes out top with 14.5% of the sample having played it. Second place goes to Barbie Girls with 13% with Habbo in third. Interestingly GoSupermodel beats Stardoll based on this research, albeit by a couple of % points."