Click to enlarge
Source: Dubit, reported by the Kzero Worldwide blog, 8th April 2010
I love the smell of data in the morning! Interesting and surprising statistics about digital media and devices. Compiled & curated by Dan Calladine, Dentsu - dan.calladine@dentsu.com - All views expressed are my own. Please email me if you have any queries, amendments or suggestions. Follow me on twitter - I'm @dancall
2 comments:
Am I correct in assuming the X axis is measured in millions of users?
Hi,
No, it's the percentage of EU kids aged 7-10 who play.
From the original article from Kzero:
"Club Penguin comes out top with 14.5% of the sample having played it. Second place goes to Barbie Girls with 13% with Habbo in third. Interestingly GoSupermodel beats Stardoll based on this research, albeit by a couple of % points."
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