Monday, 14 June 2010

58% of internet users in America start their online day by checking their email

"Where do Americans begin their online day? According to a study released today by ExactTarget, 58 percent check their e-mail, while 20 percent go first to a search engine or portal site and 11 percent start with Facebook. A conscientious (or worried) 3 percent make their company's site or intranet their first online destination of the day. Five percent go first to a news site and 3 percent go to some other destination.
ExactTarget, which specializes in e-mail and digital marketing, conducted the survey in April among members age 15 and older of an online panel."
Source: Research by ExactTarget, reported in Adweek, 9th June 2010

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