Italians watch TV for longer than any other country in Europe

"Unlike the rest of Europe, Italians actually increased their average daily consumption of broadcast TV in 2014. Following a steep fall in 2007, traditional TV viewing grew by an average of four minutes and 42 seconds per-person per-day between 2008 and 2014 to reach four hours and 20 minutes. If we include online and pay tv viewing figures, the number of hours spent watching video in Italy rises to four hours and 37 minutes per day.
“Continued growth of viewing, in particular linear, can be attributed to Italy’s difficult financial situation, with high unemployment correlating to an increase in TV viewing time on a per-person per-day basis,” Cryan said.
Online viewing times are very low compared to the other countries in the study. “Despite investment, we are not seeing the kind of pick up or adoption in other European countries,” Cryan said."
Source: Report from IHS, reported by Advanced Television, 2nd September 2015