A summary of UK boys’ and girls’ gaming habits and preferences

"Boys
Core focus on game consoles because they are immersive
It’s all about completing the game and being the best
Tablets skew young or are more for casual gaming; they could be used to complement console games or promote conversation
YouTube is important for knowledge, discovery, and passing on skills—and should be embraced!
Girls
Gaming peaks at age 9-10, then migrates to smartphones in secondary school—social or puzzle games appeal the most
Don’t stereotype—racing and platform games are popular
Be inclusive
Mobile has opened up the market to girls – embrace the opportunity with this audience!"

Source:  Research by Nickelodeon UK, published in Viacom's International Insights, 26th August 2015