Wednesday, 2 September 2015

40% of comments on Instagram mention another user

"Why is Instagram ramping up messaging? Brina Lee, a software engineer for the app, told that it's in part because 40% of comments on Instagram posts are @mentions which name-check another member, showing that users already like to bring cool photos and videos to each others' attention. The new features will help them do so in a more efficient manner."
Source:  Fast Company, 1st September 2015

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