The news comes just six months after the Motion Pictures division, located in Hollywood, launched as a way to expand the media company's growing video division.
"Back in September of 2012, there were five of us and we were experimenting with formats for a single YouTube channel," Ze Frank, President of Buzzfeed Motion Pictures, told The Times. "Now we have a team of over 160 employees. We distribute roughly 50 videos each week to more than 20 platforms and portals around the world."
The company focuses on creating any and all moving images, from animated GIFs to feature films. Though short-form videos continue to be one of the more important variables for testing formats and genres, Buzzfeed Motion Pictures has also recently expanded into unscripted medium-form content and serialized formats with developed characters and story lines.
For example, BuzzFeed Violet, a channel created by the company last July, features staffers Andrew Ilnyckyj and Ashley Perez in short but popular videos such as “Creepy Ways to Ask If She's Single,” “Weird Things You Do When You Have a Crush,” “How 'Likes' Would Work in Real Life” and “Randomly Seeing a Person You Know.”
An estimated 5% of the company's video traffic stems from BuzzFeed.com. The rest of the views come from the syndicated platforms Buzzfeed's videos are on, including YouTube, Facebook, AOL and Yahoo."