Friday, 13 March 2015

Mobile & Tablets account for 34% of all online video views

"Ooyala, a Telstra subsidiary and specialist in video publishing, analytics and monetisation, has issued its Q4 2014 Global Video Index Report, revealing mobile and tablets now represent more than one third of all online viewing, and providing the first analysis of advertising data from Ooyala’s recently acquired video ad-tech company, Videoplaza.
The report pairs insights on ad impressions, fill rates and ad completions across all devices, derived from a sampling of Europe’s top broadcasters and publishers, with Ooyala’s global video viewing data from 220 million unique viewers around the world. The quarterly analysis underscores monetisation opportunities and engagement trends in over-the-top video.
Mobile and tablets achieved record growth this quarter, touting 34 per cent of all online video views. That’s roughly double the number of plays in Q4 2013, more than five times the number of plays in 2012 and 16 times the number of mobile and tablet plays since Ooyala’s first iteration of the Global Video Index Report. This represents the thirteenth consecutive report that mobile and tablet viewership has surmounted the previous quarter’s record."

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