However, just 25 sources made up 62% of BuzzFeed’s content. While the Internet is a huge place, Internet Culture is birthed in just a few areas. What are these sources?
The number one place that BuzzFeed sources its images from is Tumblr. This is where The Dress was discovered. Instagram, Getty Images, and Youtube round out the top 4. This analysis isn’t perfect, however, as it ignores content that BuzzFeed embeds without putting an attribution link under it (Twitter embeds for example don’t need an attribution link since they are clearly from Twitter). A number of these sites simply provide stock photos."