Wednesday, 11 March 2015
US smartphone users use an average of 7-8 apps a month
"Parks Associates announced smartphone and tablet research at Mobile World Congress today showing app users regularly use nearly 8 apps on their smartphone and nearly 7 apps on their tablet. The average user spends 3.3 hours per week using social networking apps on a smartphone, while gaming and music apps score 2.7 and 2.6 hours per week, respectively. Fourteen percent of smartphone users and 26% of tablet users do not regularly use an app."
Source: Press release from Parks Associates, 4th March 2015