Tuesday, 17 March 2015

300 hours of video are uploaded to YouTube every minute - Full Stats

YouTube has more than 1 billion users
Every day people watch hundreds of millions of hours on YouTube and generate billions of views
The number of hours people are watching on YouTube each month is up 50% year over year
300 hours of video are uploaded to YouTube every minute
~60% of a creator’s views comes from outside their home country
YouTube is localized in 75 countries and available in 61 languages
Half of YouTube views are on mobile devices
Mobile revenue on YouTube is up over 100% y/y
More than a million advertisers are using Google ad platforms, the majority of which are small businesses
85% of our TrueView in-stream ads are skippable
Google Preferred has been a huge success - we’ve secured upfront commitments from many of the top agencies including OMG, Digitas, IPG, Carat and SMG, and sold out the majority of our product offering
Top YouTube creators were found to be more popular than mainstream celebrities among U.S. teenagers (Variety)
Investing in Our Creators
Partner revenue is up over 50% from 2013 to 2014 (10/10/14)
We’ve been investing in our creators:
Opened YouTube Spaces in Los Angeles, Tokyo, London, New York and Sao Paulo, so far bringing in 60k+ people who’ve created over 6500 videos that have generated more than 50 million hours of watch time, the equivalent of more than 5,700 years
Launched multimedia promotional campaigns highlighting top creators on YouTube in 7 countries around the world, increasing awareness for those featured by up to 4x
Of the 100+ channels we funded in 2011 — 86 of those channels are in the top 1% of all YouTube channels, 25 have 1+ million subscribers, and collectively they’re getting over 3/4 billion views a month
More than a million channels in dozens of countries are earning revenue from the YouTube Partner Program, and thousands of channels are making six figures per year
We’ve invested tens of millions of dollars into Content ID, our copyright management system. The result is that since 2007 we've paid out over $1 billion to partners who have chosen to monetize their claims using Content ID."

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