"With most of Election Night’s races already decided, the Facebook political team took a look at whether Facebook “likes” did help predict the 2010 House and Senate winners.
The Data
More Fans Equals 74% Winning Percentage in Key House Races
Facebook tracked 98 of the most hotly contested House races, as decided by leading political observers, and 74 percent of the candidates with the most Facebook fans won their races:
· 69 candidates with the most Facebook fans won· 24 candidates with the most Facebook fans lost
· 5 races are still too close to call
More Than 80% of Senate Wins Foreshadowed on Facebook
Just over 82 percent of the 34 Senate races that have been decided were won by the candidate with more Facebook fans:
· 28 candidates with the most Facebook fans won
· 6 candidates with the most Facebook fans lost
· 3 races are still too close to call
House Democrat Incumbents Lost on Facebook Before Losing on Election Day
So far, 46 House Democrat incumbents lost their seats yesterday. More than 78% of those incumbents had fewer Facebook fans than their challengers:
· 36 incumbent House Democrats who lost their seat had fewer fans then their Republican challenger
· 10 incumbent House Democrats who lost their seat had more fans than their Republican challenger"
Source: Facebook, 3rd November 2011
dentsu 2022 Media Trends
2 years ago
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