Monday, 15 November 2010

Levels of music streaming and music downloading are roughly equal in the US

"In the United States, music downloads and streams were nearly even in terms of popularity in August, according to NPD Group’s latest numbers, and are likely now in a dead heat. Downloads to Mac and Windows computers increased from 29 percent in March to 30 percent in August, said an NPD Group spokesman (who declined to be named because only NPD analysts can be quoted officially), while 29 percent of Americans streamed music in August, up from 25 percent in March. (In such studies, a one point difference is within the margin of error.)
These stats paint a clear picture.
Not only is music streaming growing faster than music downloading in the United States, but if the trend continues it will become the dominant computer music listening behavior in this country in a matter of months — and that’s before you take into account smartphone and television streaming.
The tipping point from downloading to streaming took place in France earlier this week, and these numbers indicate that we’re next."
Source:  Data from NPD Group, reported by Evolver,fm, 11th November 2010

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