Monday, 1 November 2010

Digital accounts for nearly 25% of all radio listening in the UK

"Hopes for digital radio switchover in the next five years suffered a blow today as the growth in popularity of digital audio broadcasting (DAB) radio went into reverse.
Digital accounted for 24.8% of all radio listening in the three months to 19 September, marginally up on the 24.6% share of listening in the previous three months, according to official Rajar figures published today.
But DAB radio, the likely broadcast replacement for analogue AM and FM in the digital-only age, saw its share of listening drop, to 15.3% from 15.8% in the second quarter of 2010.
Far from listeners switching off their analogue radio sets, the popularity of AM and FM continued to grow, with a 67.6% share, up from 67% in the previous quarter and 66.1% a year ago."
Source:  Rajar report for the quarter to September 2010, reported by The Guardian, 28th October 2010

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