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"Penn Schoen Berland conducted an Internet survey from September 21-October 8, 2010 among 7,205 bloggers around the world. The margin of error for the survey is +/- 1.2% at the 95% confidence level and larger for subgroups. The following audiences are included throughout this report:
All: Entire sample of bloggers
2010 Respondents: Entire sample of bloggers surveyed September 21-October 8, 2010
N=2,828 / MoE= +/- 1.8
Blogger Audiences
Hobbyists (64%) N=4623 / MoE= +/- 1.4
Currently report no income from their blog
Part-Timers (13%) N=972 / MoE= +/- 3.2
Receive compensation for their blogging, but do not consider it their full time job
Corporates (1%) N=74 / MoE= +/-11.4
Blog full-time for company or organization
Self Employeds (21%) N=1535 / MoE= +/- 2.5
Blog for their own company or organization"
Source: Technorati's State of the Blogosphere Report 2010, October 2010
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