Monday, 26 July 2010

The Old Spice 'Responses' videos have generated more video views in 10 days than the original ads have done in 5 months

"The 186 responses that Old Spice pitchman Isaiah Mustafa recorded for fans of his beauty, intelligence and outstanding physique took just a week to eclipse the original TV ads themselves in total views, according to new numbers from Visible Measures.
Those video responses, recorded in seven-minute spurts over several days last week, have accumulated 42.3 million views so far and more than 35 million last week alone, a Viral Chart record. The TV spots have also done well on the web, but have accumulated only 34.7 million views since "The Man Your Man Could Smell Like" was first posted online in February.
For those keeping score, total views on the Old Spice campaign including all original spots and responses stands now at 113 million views. Here's how it breaks down:
"The Man Your Man Could Smell Like" (launched Feb 4): 22.3 million
"Different Scents for Different Gents" (launched Feb 5): 4.2 million
"Where Freshness Smells From" (launched March 15): 2.6 million
"Odor Blocker" (launched March 31): 29.2 million million
"The Return of the Man Your Man Could Smell Like" (launched June 29): 12.4 million
"Old Spice Responses" (launched July 13): 42.3 million"
Source:  Visible Measures blog, 22nd July 2010

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