34% of American women aged 18-34 say checking Facebook is the first thing they do when they wake up

"Today’s tech savvy woman 18-34 has a fixed dependence to social media networks. An overwhelming majority (57%) admit to talking to people online more than face-to-face, while 34% say checking Facebook is the first thing they do when waking up in the morning – that includes brushing one’s teeth or using the bathroom. Even more surprising is the 26% who get up in the middle of the night to read text messages and the 21% who confessed to checking Facebook during the night.
More than one third (39%) are self proclaimed Facebook addicts; 37% have fallen asleep with their PDA in their hands; 84% believe its okay to update your status more than once a day; and 78% think it's okay to check someone else’s Facebook profile more than once a day; 19% say they have gotten into fights with loved ones about how much time they spend with their PDAs/cell phones and 31% feel more confident about their online persona than in their real lives.
- 34% women 18-34 say checking Facebook is the first thing they do when waking up in the morning
- 26% women 18-34 get up in the middle of the night to read text messages
- 37% women 18-34 have fallen asleep with their PDA in their hands"
Source: Research conducted for The Oxygen Media Insights Group by Lightspeed Research, reported by RBR.com, 6th July 2010