"Publicis Groupe, the French owner of ad agency networks including Saatchi & Saatchi, has reported a like-for-like revenue increase of 7.1% to €1.38bn (£1.15bn) in the second quarter.
[...]
Publicis said that 33% of revenue came from advertising, 20% from media planning and buying and 47% from "specialised agencies and marketing services", which includes digital activities. Taken on their own, digital activities accounted for 28% of first half revenues."
Source: The Guardian, 29th July 2010
dentsu 2022 Media Trends
2 years ago
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