Thursday, 29 July 2010

Digital accounted for 28% of Publicis' H1 2010 revenues

"Publicis Groupe, the French owner of ad agency networks including Saatchi & Saatchi, has reported a like-for-like revenue increase of 7.1% to €1.38bn (£1.15bn) in the second quarter.
Publicis said that 33% of revenue came from advertising, 20% from media planning and buying and 47% from "specialised agencies and marketing services", which includes digital activities. Taken on their own, digital activities accounted for 28% of first half revenues."
Source:  The Guardian, 29th July 2010

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