Thursday, 29 July 2010

Disney paid up to $763m for social gaming company Playdom

"Walt Disney is making a big move into social games, with the purchase of fast-growing social game developer Playdom for up to $763.2m. The deal includes a "total consideration" of $563.2m, in addition to a performance-linked earn-out of up to $200m.
The deal price represents a big return for Playdom's investors, who had put $73m into the company since last November. Just last month, Playdom had raised $33m in an add-on to its first round. That round included an investment by Disney venture arm Steamboat Ventures. Other backers included New Enterprise Associates, Lightspeed Venture Partners and Norwest Venture Partners.
The acquisition shows just how quickly the valuations of social game startups are soaring. The last major acquisition in the space was last fall when Electronic Arts paid $275m in cash and up to $100m in earnouts for Playfish, which had 60 million monthly active players of its titles at that time. Playdom, by contrast, claims only 38 million monthly active users."
Source:  The Guardian, 28th July 2010

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