Monday, 5 July 2010

Approximately 108m mobile phones were sold in India in 2009-2010

"If you can source it from China, have large marketing budgets and retail distribution in place, you can sell it in India.
Seeing the success of MicroMaxx, Karbonn, Lava and Lemon – low cost “value for money” entrants in India’s burgeoning handset market – more consumer companies are now adding mobile handsets to their portfolio. A Voice & Data survey revealed earlier this month that local Indian handset brands (including Spice) grabbed 14% marketshare (up from 3-4% a year ago), and Nokia lost 12% market share. Of the Indian brands, Micromax has 4.1% handset market share by revenue, Spice has 3.9%, Karbonn has 3%, Lava has 1.1%, Lemon 1% and Max has 0.9%. Around 108 million mobile phones were sold in the country during 2009-10, adding up to Rs 27,000 crore in sales, according to Voice & Data."
Source: MediaNama, 2nd July 2010

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