"If you can source it from China, have large marketing budgets and retail distribution in place, you can sell it in India.
Seeing the success of MicroMaxx, Karbonn, Lava and Lemon – low cost “value for money” entrants in India’s burgeoning handset market – more consumer companies are now adding mobile handsets to their portfolio. A Voice & Data survey revealed earlier this month that local Indian handset brands (including Spice) grabbed 14% marketshare (up from 3-4% a year ago), and Nokia lost 12% market share. Of the Indian brands, Micromax has 4.1% handset market share by revenue, Spice has 3.9%, Karbonn has 3%, Lava has 1.1%, Lemon 1% and Max has 0.9%. Around 108 million mobile phones were sold in the country during 2009-10, adding up to Rs 27,000 crore in sales, according to Voice & Data."
Source: MediaNama, 2nd July 2010
dentsu 2022 Media Trends
2 years ago
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