"In comments to Digital Music News, we7 chief executive Steve Purdham clarified that ads are now covering royalties (both recording and publishing) and bandwidth costs, but not broader operational costs. The rest of the P&L is on its own.
Purdham also colored an earlier figure. Specifically, the company calculated that one million song plays now translate into "payments to the music industry" of between "2,000 to 4,000" pounds, or roughly $3,000 to $6,000. That is based on per-play rates, not "miniscule or non-existent revenue share" arrangements, and the payouts run the gamut of "unsigned" to "major label"."
Source: Digital Music News, 28th April 2010
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