"According to its annual 2009 research report on online video applications in China, the China Internet Network Information Center (CNNIC) announced today that as of the end of 2009, online video users in China reached 240 mln.
According to the report, 66.8% of respondents reported time spent watching television had decreased, with 23.7% of those users stating they basically no longer watch television programs on TV. 56.7% of respondents said they are more dependent on the Internet than TV.
Films and television programs were the most commonly named content when respondents were asked what their favorite type of content was, garnering 77% and 70.5% of users respectively.
71.6% of respondents said they used regular search engines to find video content; 53.9% of respondents found content through word of mouth or SNS websites, while 43.8% used on-deck search on specific online video websites.
Over 98% of respondents said they used broadband connections to watch online videos, while only 0.9% said they used narrowband connections.
47.9% of respondents watched online video content every day.
62.9% of respondents reported that advertising on online video services is acceptable."
Source: Online video report from the CNNIC, reported by Marbridge Consulting, 7th April 2010
dentsu 2022 Media Trends
2 years ago
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