Thursday 8 January 2015

The Interview has made more than $31m in online revenues

"The Interview's haphazard release may have worked better than Sony planned. CNN's Brian Stelter is reporting that the film was rented or purchased 4.3 million times, adding up to roughly $31 million from online sales alone. The film also grossed roughly $5 million in theaters after its run was drastically scaled back in the face of terror threats. That adds up to an impressive total for a film that many thought might not be released at all.
Because of the chaos following the Sony hack, The Interview's release was staggered across a number of platforms, premiering at different times on YouTube, Xbox Video and Google Play, and reigning for days as the most popular film on YouTube. The price was a consistent $6 to rent and $15 to own, although it's unclear how the new figures break down between the platforms. It's still unlikely that the film will break even, since it's working off a $44 million budget and at least $35 million in marketing costs. But the figures suggest a surprising appetite for first-run movies delivered through digital channels. As Sony's press release notes, The Interview is already their #1 digital release ever, less than a month after its premiere."

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