Over 350 advertisers have used Sky AdSmart

"Sky AdSmart enables advertisers to target different ads to different households watching the same live linear TV program based on over 150 different demographic criteria. After a year of operation in millions of Sky homes in the UK and Ireland, it has brought new TV advertisers, brands and revenues to Sky Media.
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Since the introduction of Sky AdSmart in early 2014, 357 advertisers based in the UK have run around 1000 individual campaigns using the technology. Of the advertisers that have used Sky AdSmart to date, 77 percent had not previously advertised on TV or had not advertised with Sky. In total, 895 million Sky AdSmart impressions have been served in Sky homes."

Source:  Press release from Cisco & Sky, 7th January 2015