The Cupertino, Calif., company said it sold 74.5 million iPhones in the quarter, 46% above a year earlier, while lifting the average selling price of the devices by $50 from the prior year. The total equates to more than 34,000 phones an hour, around the clock.
“Demand for iPhone was staggering,” Apple Chief Executive Tim Cook told analysts. “This volume is hard to comprehend.”
Results were remarkable, even for a company that has increased revenue more than tenfold in the past decade. They recalled the Steve Jobs heyday when iPhone demand routinely topped forecasts. In some ways, the gains are more impressive because Apple today faces many more competitors and because smartphone growth is thought to be slowing.
Consumers snapped up Apple’s two new larger-display phones, the iPhone 6 and iPhone 6 Plus, which made their debut in September, after years in which Apple ceded the large smartphone market to rivals. Apple encountered supply shortages for weeks in traditional strongholds like the U.S., as well as faster-growing markets like China."