Tuesday, 27 January 2015

Data from KPMG's UK Media Tracker, January 2015

"Key data from Media Tracker revealed:
Almost eight out of ten (77%) respondents had watched catch-up TV over the past month, with 18-24 year olds leading this trend (86% for the group)
Viewing behaviour is becoming dominated by a desire to control broadcasts, with 42% claiming they watch catch-up TV compared to 24% who watch programmes as they are broadcast
Televisions are the most common device for catch-up viewing at 53%, followed by desktops/laptops (33%), tablets (22%) and smartphones (10%)
Among 18-24 year olds, more than 50% opted to stream their favourite TV shows on their personal computers rather than watching it through a television set
One in five (21%) went further, claiming they do not have access to a television set."

No comments: