Monday, 5 January 2015

Store visits in the UK on Boxing Day 2014 'fell 10% year-on-year'

"Significantly fewer Britons went out to shop on Boxing Day this year, initial data showed, suggesting pre-Christmas online discounts led many to spurn what is traditionally a bumper day for retailers.
Retail data company Springboard said footfall for the first three hours of Dec. 26 was down 10.5 percent year-on-year.
Many large retailers launch sales offering big discounts on Boxing Day to try to entice domestic and foreign consumers to engage in a second wave of buying after Christmas.
But Springboard said many shoppers would be making their purchases online.
"The scale of the drop this year falls outside of an ongoing retail trend," it said. "The double impact of early discounting and online shopping was clearly seen to negatively affect pre-Christmas footfall trends and it seems their influence cannot be ignored in relation to Boxing Day."
Diane Wehrle, the firm's retail insights director, said Christmas Eve footfall had also fallen 5.2 percent year-on-year."
Note - Publication day is 26th December, so these are clearly very early figures!  Treat with some caution.

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