This makes the Veronica Mars movie the fastest project ever to reach that $1 million juncture. The Pebble watch took about 27 hours to reach its first million (the project went on to take in more than $10 million), the OUYA console took a little over 8 hours. Earlier this month, role-playing game Torment reached the million dollar mark in just 7 hours.
How long did it take Veronica Mars? Just over four hours. Not bad for a TV show that never did better than #138 in the Nielsen ratings and that isn't available to watch on Netflix, Hulu or Amazon Prime. (You can watch the show on TheWB.com and if you haven't ever seen it, you should.)
Veronica Mars is the perfect type of project for a Kickstarter campaign. The show had a cult following and fans that were more than willing to spend money to spread the word and get things done. In an era before Twitter or mainstream Facebook access, Mars fans congregated over discussion forums and fan sites to raise money to create awareness campaigns to keep the show on the air."