Tuesday, 19 March 2013

Americans watched 9.9 billion online video ads in February 2013

"Continuing to break records, U.S. consumers spent 3.8 billion minutes streaming video advertising in February.
Consumers viewed 9.9 billion video ads, last month, with Google sites (YouTube) serving an all-time high of 2.2 billion ads, comScore found.
BrightRoll Video Network came in second with 1.6 billion ads served in February, followed by Hulu with 1.4 billion, Adap.tv with 1.4 billion and LiveRail.com with 1 billion ads delivered. BrightRoll is also credited with delivering the highest duration of video ads at 859 million minutes, last month.
All told, video ads reached more than 50% of the total U.S. population an average of 63 times during the month. In other words, 178 million Americans watched 33 billion online content videos in February, according to comScore.
Hulu delivered the highest frequency of video ads to its viewers with an average of 61, while CBS Interactive and Google Sites tied for second with an average of 23 ads per viewer."

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