Friday, 8 March 2013

Global websites get more tablet traffic than smartphone traffic

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"After ana­lyz­ing more than 100 bil­lion vis­its to 1000+ web­sites world-wide, Adobe Dig­i­tal Index has dis­cov­ered that global web­sites are now get­ting more traf­fic from tablets than smart­phones, 8% and 7% of monthly page views respec­tively. Pretty impres­sive for a device cat­e­gory that was intro­duced less than three years ago!
We’ve been keep­ing a close eye on how quickly tablets have taken off. Just a year ago in Jan­u­ary we uncov­ered that vis­i­tors using tablets spend 54% more per online order than their coun­ter­parts on smart­phones, and 19% more than desktop/laptop users. Dur­ing the past hol­i­day shop­ping sea­son we saw that 13.5% of all online sales were trans­acted via tablets. And last month before the Super Bowl we learned that online view­er­ship via tablets dou­bles dur­ing big sport­ing events. Now we know that not only is tablet traf­fic more valu­able in terms of ecom­merce and engage­ment, tablets have also become the pri­mary device for mobile browsing."

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