Monday, 10 December 2012

The number of local businesses advertising on Facebook has doubled since January

"The following new numbers were pushed out today by Facebook’s PR firm to coincide with Dan Levy’s session at the BIA event in LA. Levy is Facebook’s point person on SMB initiatives now.
Here are the new figures:
The number of Local Business Pages advertising on Facebook has nearly doubled since January
Active Local Pages have increased over 40% since January
150M people visit Facebook Pages every day, and news feed is not the only way they’re getting there; in the US, nearly half of these visits are happening on mobile
Over 300,000 Pages have promoted over 2.5M posts since Promoted Posts for businesses launched in June; over 25% of the businesses are new advertisers on Facebook
75% of daily Promoted Posts advertisers are repeat customers
Since we launched the Pages manager app six months ago, over 3M Page owners are using the mobile admin app to advertise on the go"
Source:  Screenwerk, 6th December 2012

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