Wednesday, 19 September 2012
Smartphones influence approximately 6% of UK in-store retail sales
"Almost half of UK smartphone owners have used their device to research product information before or during a shopping trip, according to new research from Deloitte Digital, the firm’s digital services practice. As a result, around 6% of in-store retail sales are being influenced by smartphone use, equivalent to £15.2bn of sales this year. This is almost double the value of direct purchases made through mobiles which are estimated at around £8bn in 2012. By 2016, more than 80% of consumers are expected to own a smartphone and Deloitte estimates that between 15% and 18% of in-store sales will be smartphone-influenced, equivalent to £35-43bn."