Friday, 21 September 2012

More than 3 million UK smartphone owners scanned a QR code in Q2 2012

"More than 3m UK consumers used their smartphone to scan QR codes in Q2, according to new data from a comScore survey of 15,000 consumers.
This equates to 11.4% of the total smartphone audience and represents a year-on-year growth of 43%.
But the data suggests that other European nations have actually been quicker on the uptake than the UK. For example, 18.6% of German smartphone owners scanned a QR code in Q2, a YoY growth of 128%.
While in Spain 16% of users have used the technology, up a massive 218% from the same period last year.
The study claims that across the EU5 more than 17m smartphone owners have scanned a QR code."

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