Friday 28 September 2012

Mobile accounts for 18% of Domino's Pizza's UK online sales

"Domino’s Pizza Group, today announces its interim management statement for the 13 week period up to 23 September 2012. The document in its entirety might not be a tech news spectacular, but it does have a few threads that show how UK pizza lovers are also fans of convenience.
Overall, system sales for the period were up by 7.9% to £136.4m, with year-to-date system sales up by 10.0% to £424.1m.
Online sales for the pie seller have continue to increase, with e-commerce accounting for 58.4% of UK delivered sales. So not only do we like our pizza delivered, but it seems that the Domino’s website is striking the right chord with users making their orders online.
Total online sales for the period rose by 39.3% to £62.8m and have reached £184.9m for the year-to-date. Within this figure, mobile sales continue to rise sharply, up by 46.9%, and now account for 18.5% of total online sales."

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