Friday, 21 September 2012

Nearly 20% of online women in the US use Pinterest

"In a recent study released by business intelligence firm RJ Metrics, more than 17% of all pinboards are categorized under Home.  More than 12% of pinboards are categorized under Arts and Crafts, followed by Style/Fashion (11.7%), Food (10.5%), and Inspiration/Education (9%).  Food is the fastest growing category on Pinterest and generates the most repins.
The survey found that Pinterest is most popular among women between the ages of 18 and 29, those with some college education, and those with an annual household income of $50,000—$75,000.  While 19% of women are using the site, just 5% of online men are on Pinterest.
The survey also found that women are more likely than men to post images that they’ve created themselves or found online.  Some 47% of women and 43% of men said they’ve shared photos they’ve created themselves online, while 40% of women and 31% of men said they’ve shared images they’ve found online."

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