Vodafone generate one third of their revenues from non-voice activities

""We now generate 33 percent of service revenue from products other than mobile voice reflecting the shift of Vodafone to a total communications provider.
"In particular, mobile data and fixed broadband services continue to grow while we increased the contribution being made by our operations in emerging economies, primarily by gaining market share.""
Source: Vodafone chief executive Vittorio Colao, reported by AFP, 18th May 2010