Sunday, 16 May 2010

24% of UK radio listening is through digital platforms

"Share of radio listening via a digital platform has increased by 19% year on year to 24% (cf. 20.1% in Q1, 2009). DAB radio continues to be the most popular device when it comes to listening to digital radio, however listening via DTV (digital television) and Internet have both increased substantially year on year.
- DAB listening share is 15.1% (12.7% in Q1, 2009 – up 20%)
- DTV listening share is 4% (3.4% in Q1, 2009 – up 19%)
- Internet listening share is 2.9% (2.2% in Q1, 2009 – up 29%)
Digital listening: Listening to radio via a digital platform in terms of weekly reach has also increased year on year by 15%, with 19.7 million people now tuning in to radio via a digitally enabled set each week (up from 17.2 million in Q1, 2009). This is also reflected in the digital listening hours for Q1, 2010 which now total 243 million hours per week, up 18% from 206 million hours in Q1, 2009.
DAB ownership: RAJAR’s latest research shows that DAB set ownership has increased by 9% year on year, with over one third of the population or 17.7 million adults (aged 15+) in Q1, 2010 now claiming to live in a household which has a DAB receiver. (cf. 16.3 million in Q1, 2009).
* This weekly reach figure is the number of people (adults 15+) in the UK who listened to a radio station for at least five minutes in the course of an average week during the quarter.
Radio listening via mobile phone: Radio listening via mobile phone remains steady with 12.6% of adults aged 15+ in Q1, 2010 claiming to have listened to radio via their mobile phone. In the 15-24-year demographic 30.4% claim they have listened to the radio in this way; and 14% say they listen at least once a week, while 2.6% say they listen every day. In the 25+ demographic 9.2% of adults now claim to listen to the radio via their mobile phone.
(Please note: In Q1, 2010 RAJAR introduced a number of changes to the self-completion questionnaire which impacted on questions regarding mobile phone listening: therefore caution should be used when comparing Q1, 2010 with similar data from previous quarters.)"
Source: Press release from RAJAR, 13th May 2010

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