Tuesday, 4 May 2010

British TV viewers watch an average of 4 hours 18 minutes a day

"TV viewers in the UK are watching more than four hours of programmes every day, the Broadcasters' Audience Research Board (Barb) has said.
It said figures from January to March 2010 showed people watched, on average, four hours and 18 minutes daily, up from three hours, 56 minutes in 2009.
Two-thirds of those hours were spent watching commercial channels, it said.
Commercial TV marketing body Thinkbox said the rise was partly down to cash-strapped Britons staying at home."
Source: the Broadcasters' Audience Research Board (Barb), reported by BBC News, 4th May 2010

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